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Guidelines for Receiving Proceeds From the Sale of a Product (Excluding Corporate Marketing Campaigns)

Global Fund for Women (GFW) may lend its name or logo, publicly endorse or promote a product, generally artistic or creative in nature, of a socially conscious individual or organization, in order to raise money from the proceeds, reach a target audience, increase visibility, and/or solidify a significant relationship.

Required Criteria

• GFW will earn at least $1,000 in proceeds from the sale of the product.
• The proceeds are offered by a credible, socially conscious entity, individual or nonprofit organization, that adheres to socially conscious business principles, respects women's rights and minority rights through their business practices and/or marketing, and does not profit from the sale of weaponry, alcohol, tobacco, the nuclear power industry, or through the exploitation of workers or the environment.
• GFW will only choose to receive proceeds from the product (book, CD, art work, film, jewelry, clothing, etc.) of a private or nonprofit venture that seeks to advance women's human rights worldwide (though, this need not be their only mission).
• GFW will not lend its name and/or logo for unrelated products/corporate marketing purposes or for advancing or promoting individuals.
• GFW retains the right to review all marketing materials associated with the sale of the product in question.

Recommended Criteria

GFW welcomes all donations, however, we reserve the right to refuse to lend our name and/or logo to the promotion of any product.

Nature of relationship, Specific criteria

• The relationship will be based upon mutual respect and partnership.
• GFW staff time required to assist in the coordination of the event will be specified in a mutual agreement.
• GFW will lend its name or logo, and may publicly endorse or promote a product from which GFW will receive proceeds if the following criteria are met, and ensured by a mutual agreement (memorandum of understanding or contract):

Books

1. Content must reflect an international women's empowerment agenda.
2. Subject/content must reflect international diversity and coincide with the Global Fund's mission and vision of the world.
3. Message must support women's collective rights rather than promoting individuals.
4. Message/content must not be degrading to any population

Music/Art

1. Must express a message that advances women's human rights and empowerment worldwide.
2. Message/content must not be degrading to any population.

Film

1. Must express messages that advance women’s human rights and empowerment worldwide.
2. Subject/content must reflect international diversity and coincide with the Global Fund’s mission and vision of the world.
3. Must not sensationalize women’s rights issues.
4. Must enhance public education from a women’s rights perspective.

Jewelry/Clothing

1. Manufacture of items must benefit women’s income generation in a non-exploitative way.
2. Marketing of items must be respectful of women’s integrity and control over their bodies.
3. Marketing includes promotion of the GFW mission.

Process

Please email your request for consideration to: dholmes[at]globalfundforwomen.org or please call 415-248-4800.