America's Giving Challenge: Why Every Gift Counts

The Global Fund for Women recently entered America's Giving Challenge on Facebook. The competition - sponsored by the Case Foundation, Parade magazine, and Facebook Causes - uses the connective nature of social online media to help individuals make a collective impact, with a final cause receiving $50,000, and daily winners receiving $500 - $1000. The AGC slogan, "Anyone can change the world," demonstrates the underlying premise for the competition. The winner isn't determined by the amount of money raised; instead, the final award is given to the cause with greatest number of individual donations and engagements over the 30-day period, ending on November 7th.

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